Writer, editor, journalist, artist, entrepreneur – at one time or another, I play one or more of these roles in life.

But ultimately I think of myself as a cowgirl ... a cowgirl with “Eastern roots and Western dreams.”

Eastern roots

With roots beginning in the Appalachian Mountains of south central Pennsylvania, I've experienced a variety of different aspects of agriculture across the state. Growing my own food and spending time in the outdoors were part of my life from the start.

As an undergraduate, I studied Animal Science (B.S.) at Penn State University, minoring in Equine Science. In graduate school, I went on to study Plant Science (M.S) at the University of Kentucky where my research focused on the soil-plant-animal relationship of livestock grazing systems. Along the way, I gained valuable field experience in agricultural field research working at university farms and as a research technician for the USDA's Agricultural Research Service.

Western dreams

The West is not a place, it’s a state of mind.
— Jack A. Weil, founder of Rockmount Ranchwear and inventor of the pearl snap shirt

In 2012, I made a goal of mine a reality, moving to the Intermountain West region, first to Idaho, and eventually Bozeman, Montana. Since arriving, I've had adventures ranging from working on a large commercial grassfed cattle ranch to a year spent learning the ropes of the fly fishing biz at a local fly shop. 

Cowpunch Creative

Along the way, I've spent the past 7 years working as an independent writer, editor, and content and community engagement consultant with well-known experts, publications, and companies ranging from global corporations to small-town businesses.  I work full-time to help businesses tell their stories and engage their communities with inspiring, educational, effective content solutions.

I provide solutions in writing, editing, content creation, development and management, and community engagement via digital and social platforms for people, publications, and businesses in the agricultural, outdoors sporting, and craft beer communities through my company, Cowpunch Creative. Throughout all of my work, you will notice themes which revolve around my three passions in life:  regenerative ranching, the outdoors, and craft beer. 

Some of my past and current customers include:  stockmanship clinician, Curt Pate; the award-winning fly fishing film, Where the Yellowstone Goes; and the animal management product company, Gallagher North America, among many others.

Print and online publications my writing has appeared in include, but are not limited to, the following:

  • Agriculture publications:  Beef Magazine, Working Ranch Magazine, Hay & Forage Grower, Stockman Grass Farmer, Cow Management, Feedstuffs, Progressive Cattleman, Progressive Forage Grower, and Beef Producer
  • American Western Lifestyle publications:   American Cowboy and Ranch & Reata
  • Outdoors publications:  Hatch MagazineMontana Fly Fishing Magazine, and Outside Bozeman
  • Beer publications:  All About Beer Magazine

I am also an active member of the Outdoor Writers Association of America and Backcountry Hunters & Anglers.

When not writing and creating, you may find me fly fishing one of the many blue ribbon trout streams in my backyard here in Big Sky Country, crafting my latest homebrew recipe, or tasting the newest creations at one of the many budding craft breweries or distilleries across Montana.


© Jesse Bussard 2017